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The collaboration
Craze together with Gruppo Spuma.
The collaboration between Craze and Spuma stems from the meeting of two entities that share the same approach: attention to product, strong identity, and the desire to create experiences that combine cuisine, atmosphere, and design.
This collaboration has resulted in three different beers, designed to accompany and tell the story of the group's venues: Grande Onda, Onda Alta, and the bottled beer created for Finestra sul Lago.
Each beer was developed to represent a specific moment and context, becoming part of the venue's experience.
The labels, taste, and narrative are designed to integrate with the restaurants' identity, transforming beer into a distinctive element, both at the table and in delivery.
The result is a project that combines product, image, and atmosphere.
Not just simple beers on the menu, but extensions of the venues' identity, designed to be recognizable, shared, and remembered.
We don't make beers for everyone. We make them with you.
We study your brand, your people, your style — and create the beer that represents you.
From taste to label, everything is created together.
Here, you don't order a beer, you create it.
Frequently asked questions
What does "Craze" mean?
It's our obsession.
The one for things done well, with taste and identity. Craze is energy, collaboration, and memorable beers.
What types of products can we create?
Beers tailored to your needs, made to measure.
From cans to bottles to kegs.
Different styles, custom labels, dedicated packaging. If you have an idea, we'll turn it into a real beer.
On average, how long does it take for a collaboration to emerge?
It depends on how hard you want to push.
Usually, we design, produce, and package everything in 3 weeks.
We'll hurry; you prepare the counter.
What do I have to worry about?
It's all taken care of, almost.
We handle everything: recipe, design, production, storage, and delivery.
You choose the direction and drink the result.
Do you also do events?
Yes, and we have fun too.
Here too, we handle everything ourselves, including the videomaking part.
From launch parties to live collaborations, we bring beer to where things happen.
