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The Collaboration
Craze with Bravery Bar, absolutely.
For Milan Design Week 2026, Craze and Bravery Bar are launching a capsule collection that brings together beer, design, and contemporary culture.
We launched a creative competition, involving young designers with the aim of reinterpreting "Made in Italy" through a direct and contemporary visual language.
Among the proposals received, we selected two, transforming them into four labels, thus giving rise to:
– Altro Giro (Another Round) and Ancora Una (One More), which describe shared moments and the continuation of the evening
– Rompi Pils (Break Pils) and Non Me Ne Frega IPA (I Don't Care IPA), which translate Italian gestures into an immediate and universal language
Two different visions, one single project.
Relationship on one hand, expression on the other.
The result is a limited production that exists between product and project, between design and identity.
Not just beer.
A way of communicating.
We don't make beers for everyone.
We make them with you.
We study your brand, your people, your style.
We create the beer that represents you.
From the taste to the label, everything is born together.
Here you don't order a beer, you create it.
Frequently asked questions
What does Craze mean?
It's our fixation.
Our fixation on things done well, with taste and identity. Craze is energy, collaboration, and memorable beers.
What types of products can we create?
Beers made to measure for you, taylored.
From cans to bottles to kegs.
Different styles, custom labels, dedicated packaging. If you have an idea, we turn it into a real beer.
How long does it typically take for a collaboration to emerge?
It depends on how hard you want to push.
Usually, we design, produce, and package everything in 3 weeks.
We'll hurry, you get the counter ready.
What am I supposed to worry about?
You’re welcome, almost.
We handle everything: recipe, design, production, storage, and delivery.
You set the direction and drink the result.
Do you also do events?
Yes, and we have fun too.
Here too, we handle everything ourselves, including the videomaking.
From launch parties to live collaborations, we bring beer to where things happen.
